And he is also a douche bag.
Comes from the coddling he received from jr. high onward. I think most would acquire douchey qualities when they have everything handed to them, including money.
I think he is a hard guy to hate = he is still with the mother of his kids and a father figure to his kids (probably not married yet due to financial planning reasons), other than a speeding ticket or two, hasn't had the typical rich guy scrapes with the law (no shooting involvement, drug/DUI arrests, strip club issues, etc.), and tried to share the wealth with his high school buddies through employment (some worked out better than others). Even with the lingering hate from the decision and bolt from his hometown, he still comes back to Akron for donations and events for kids. Most kids from Akron probably ride a bike donated by Lebron.
I would like to say that I hate Lebron, as a Cavs fan and living in the Cleveland area, but am rather neutral about him.
I like the film clip going around with Lebron ducking below the low bridges in Miami - I think Dan Gilbert (Cavs owner) plotted the parade course.