They're really doubling down on this silliness. I'm a Bic man now. It was not some grand protest gesture but last time I was buying razors I noticed they are way cheaper so I gave em a shot. They work well and I'm happy with the savings. Also, I'm sure your all dying to hear this news...I trimmed my balls over the weekend. No razors involved but the sideburns clipper of my Norelco did the job pretty well as always.