I, like many Michiganders (and many Canadians, too) am saddened by the passing of legendary modern rock station 89X out of Windsor this week.
For nearly 30 years, 89X defined alternative and modern rock in the Detroit area. It was to KROQ in LA or Q101 in Chicago. They brought a lot of well-known bands to Detroit and thanks to forced CanCon rules, brought some well-known Canadian bands to the local landscape. In the 1990s, they were so popular that other Detroit stations tried to imitate them... and failed.
Even though they were focused on newer rock, they had a soft spot for classics, especially with Cristina's Time Warp Sunday mornings. They also had a cool club show in the 1990s that played uncensored cuts. Where else could you hear "You Suck" by Consolidated in its entirety?
In the past few years, 89X was purely a shadow of its former self. Poor management by Bell Media, abandoning their Detroit offices and studios and losing Dave and Chuck the Freak to WRIF killed the station. BIG TIME. It almost didn't shock me when it was announced on Wednesday that both 89X and 93.9 The River would be changing formats on Thursday. Well, 89X became "Pure Country 89" while The River became Virgin Radio. Both formats are definitely focused on Canada. Now, Bell mentions Detroit very little in regards to their stations.
However, just moments after 89X put on its cowboy hat and boots, jumped on its trusty horse named Poutine, and rode off into the Canadian sunset, 98.7 The Breeze flipped to alternative as Alt 98.7. As a matter of fact, midday jock Kim Adams was fired in the middle of her shift when the sudden format change occurred.
I'll admit that I have mixed feelings. It's nice that Detroiters still have an alternative to WRIF, but sadly, neither 89X and the last American alt-rocker Detroit had, Alt 106.7 had good ratings. KROQ-LA has no ratings, and ditto for Alt 92.3 (Howard's old station) in NY. Is Entercom that stupid?
Sadly, Alt 98.7 is fetching 89X fans a bone and they do play decent tunes, but they lack the hard rock 89X was known for. It's also pathetic that alt-rockers tend to skip on harder rock bands for wuss music. No wonder why too many of them can't get a 2 share.
But, it's reality. Corporate radio sucks. Hard. Rest In Power, 89X.
For nearly 30 years, 89X defined alternative and modern rock in the Detroit area. It was to KROQ in LA or Q101 in Chicago. They brought a lot of well-known bands to Detroit and thanks to forced CanCon rules, brought some well-known Canadian bands to the local landscape. In the 1990s, they were so popular that other Detroit stations tried to imitate them... and failed.
Even though they were focused on newer rock, they had a soft spot for classics, especially with Cristina's Time Warp Sunday mornings. They also had a cool club show in the 1990s that played uncensored cuts. Where else could you hear "You Suck" by Consolidated in its entirety?
In the past few years, 89X was purely a shadow of its former self. Poor management by Bell Media, abandoning their Detroit offices and studios and losing Dave and Chuck the Freak to WRIF killed the station. BIG TIME. It almost didn't shock me when it was announced on Wednesday that both 89X and 93.9 The River would be changing formats on Thursday. Well, 89X became "Pure Country 89" while The River became Virgin Radio. Both formats are definitely focused on Canada. Now, Bell mentions Detroit very little in regards to their stations.
However, just moments after 89X put on its cowboy hat and boots, jumped on its trusty horse named Poutine, and rode off into the Canadian sunset, 98.7 The Breeze flipped to alternative as Alt 98.7. As a matter of fact, midday jock Kim Adams was fired in the middle of her shift when the sudden format change occurred.
I'll admit that I have mixed feelings. It's nice that Detroiters still have an alternative to WRIF, but sadly, neither 89X and the last American alt-rocker Detroit had, Alt 106.7 had good ratings. KROQ-LA has no ratings, and ditto for Alt 92.3 (Howard's old station) in NY. Is Entercom that stupid?
Sadly, Alt 98.7 is fetching 89X fans a bone and they do play decent tunes, but they lack the hard rock 89X was known for. It's also pathetic that alt-rockers tend to skip on harder rock bands for wuss music. No wonder why too many of them can't get a 2 share.
But, it's reality. Corporate radio sucks. Hard. Rest In Power, 89X.