That makes no sense? The same number of households get USA as get ESPN yet ESPN charges more that double for ad time. Ad buyers care about eyeballs, and ESPN gets the eyeballs of mostly men 18-55 with disposable income. That's why they get the ad revenue they get. Going ala carte wouldn't change that fact and the loss of viewers would barely register.That would go away if A la carte were to come to fruition. No one wants to pay that much for ads on a channel very few people have in their a la carte packages.
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