It doesn't bother me. Like I said I just don't see how someone can treat a company like a sports team. I find it hilarious that you would say that it kicked such and suches ass. No I would not be ok if it was Apple getting beat out by such and such company. I don't care who wins. If I was like that I never would have bought as many Ipods and Ipod touches as I have. I wouldn't have even considered getting a Mac. You may not be arrogant per se, but when it comes to talking about Apple you are. I wish others who have talked me would speak up so I don't look like the only one that thinks this.