Congratulations, Koop!
This week's subject was the Cable Music Channel, the very-short-lived network that was the biggest bomb for its founder, the recently-departed Robert Edward "Ted" Turner.
Turner found success as the man behind TBS and CNN. Now, he was looking to grow his empire. With MTV taking cable TV by storm in the early 80s, Ted was willing to take a bite out of their numbers. He heard it all: MTV wanted more money out of cable companies to carry it. Some critics felt that they were too raunchy. So, Ted created CMC as an alternative to MTV. Not only did they avoid videos rife with sex and/or violence, but they also avoided hard rock and metal content.
Turner signed CMC on October 26, 1984. Its first video was "I Love L.A." by Randy Newman. However, despite an audience of 2.5 million, CMC was losing money quickly. Plus, most cable systems didn't have room for it. So, Turner immediately sold CMC for $1 million to Warner-Amex Satellite Entertainment - MTV's parent - who immediately shut it down. The network only lasted a month and four days, making it one of Turner's biggest flops. That was, at least, until he sold his company to TimeWarner in 1996 for $7 billion and then lost control of his empire several years later post-AOL merger, plus $8 billion.
CMC's last video was Quarterflash's "Take Me To Heart", which aired just before midnight, November 30, 1984. WAMEX would relaunch the channel on New Year's Day 1985 as the similarly-formatted Video Hits One, or VH1.
New game next week!