McDonald’s said it got the idea for caviar McNuggets from fans, who have been rhapsodizing about the high-low pairing for years on social media. Celebrity chef David Chang has posted many times about his love for caviar on fried chicken and Popeyes biscuits. In 2024, the pop star Rihanna downed caviar and chicken nuggets in a TikTok video.
McDonald’s wouldn’t say how many kits it will distribute, but said supplies are limited. That’s no surprise: a one-ounce tin of Siberian sturgeon caviar costs $85 on Paramount’s website, or about the cost of 166 Chicken McNuggets.
