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Spotify data zeroes in on age of average midlife crisis - Stripes

Midlife crises are tricky things to measure. I mean, you can’t exactly vacuum up all the data on 50-year-old men buying Camaros or middle-aged moms dropping in for Botox.


But Spotify, the streaming music juggernaut, can track the music that people listen to at every age -- a pretty solid indicator of their cultural tastes. And in a new analysis of that data, Spotify found that there’s a specific point when middle-aged listeners drop their sophisticated singer-songwriters, their “best of the 80s, 90s and today,” and spontaneously start listening to teeny-bopper pop again.


That age is — drumroll, please — 42.


Admittedly, the exact age of the average midlife crisis isn’t exactly mind-blowing research. But there’s more where that came from: By analyzing user data, Spotify has also nailed down the listening patterns people adopt over their lifetimes.
 
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It's been raining a ton, flooding Houston all the way up to Kansas City. We had flash floods in KC today.
 
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