Pardon me, but do you have the time?

scotchandcigar

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Feb 13, 2009
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So how much do you guys think a watch that retails for $4,000 costs to manufacturer?

Because I did some looking into it and it's actually kind of upsetting.

So for the high-end casios MRG Squares (The most expensive Squares currently on the market) according to Gemini, and Gemini gets lots of shit wrong so who knows how far off this is, but she said MRG B5000 probably cost around $450 to manufacture.

A Tudor Black Bay 58 according to Gemini likely costs around $600 to manufacture.

And both of those watches are the same price retail.

Now the Casio bracelet and bezel materials are fancier than the Tudor, but the Tudor materials are no slouch and of course their movement costs way more to manufacture and also to certify. However, the MRGs are made in much smaller batches.

Even still, I am guessing that cassio probably turns slightly more profit per unit than tutor on those specific models I'm talking about. And that makes sense because no one thinks about getting a Casio Square as their first luxury watch unless they are a complete obsessed idiot like I. You walk it to a jewelry store, you're never going to see an MRG unless you're in a very specific store, but you're likely to see Tudor right next to Rolex and Tag and Omega.

Anyway, it kind of bothered me that they both are relatively inexpensive to manufacture. I was assuming that they would be somewhere in the $1,000 range. But whatever, I am still incredibly happy with both and I would buy them both again.
The price something sells for needs to make it worthwhile for all the material cost, labor, shipping, and overhead. And a low-volume item needs a much higher profit margin. If you sell a million of something, you can afford to have a 10-20% profit. But to justify something that sells in the hundreds, you probably want to double or triple the cost.

I think Hectic would agree with me, that there's not much to making a Casio square, versus a fine Swiss mechanical timepiece. So I'd imagine the profit formula would be totally different.
 
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HecticArt

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LOL.

It's very common for a lot of retail items to be keystoned. That's where whatever a retailer pays for a product gets doubled for the consumer.
Jewelry is notoriously a much higher mark-up. I think it's partly because of what Scotch said, and partly because of the discounts on products that sit for too long and eventually get sold at a sale price.

With Koops example of a $4000 watch, I expected it would cost a jewelry store about $500. If you think about how long a lot of these expensive items sit in the showroom before they are sold, the store owner is paying a lot of rent, utilities, wages, insurance, and all of that during the time it sits in their display case. It's not like a loaf of bread that hits the store shelf on Monday and ends up in Scotch's freezer by Wednesday.
 

scotchandcigar

All I wanted was some steak
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LOL.

It's very common for a lot of retail items to be keystoned. That's where whatever a retailer pays for a product gets doubled for the consumer.
Jewelry is notoriously a much higher mark-up. I think it's partly because of what Scotch said, and partly because of the discounts on products that sit for too long and eventually get sold at a sale price.

With Koops example of a $4000 watch, I expected it would cost a jewelry store about $500. If you think about how long a lot of these expensive items sit in the showroom before they are sold, the store owner is paying a lot of rent, utilities, wages, insurance, and all of that during the time it sits in their display case. It's not like a loaf of bread that hits the store shelf on Monday and ends up in Scotch's freezer by Wednesday.
They both involve a lot of dough.
 
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JHDK

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there's not much to making a Casio square, versus a fine Swiss mechanical timepiece.

I know you're just fucking around but I mean yes. The module inside my MRG squares is not much different than the ones that cone in $500 Squares, but the construction of everything else is so much more detailed and involves so much more craftsmanship than that of my Tudor. Their polishing alone is close to a Grand Seiko's Zaratsu polishing. They call it Sallaz polishing. And the titanium is way better than a T2 or T5. Anyway, whatever. I just needed to say that because I'm clearly not going to spend the same on a Casio as I do on a Tudor. If I don't, at least know a little bit about what I'm talking about..... Even with my Square obsession.


But yeah I guess it looks expensive plastic. Hahahahah f u hectic.

With Koops example of a $4000 watch, I expected it would cost a jewelry store about $500.

I did not at all consider the stores costs. So yeah if it cost $500 to make it cost another $500 for the store to display until it gets bought or whatever. That makes a lot of sense and I was stupid for not thinking about that.

It's very common for a lot of retail items to be keystoned. That's where whatever a retailer pays for a product gets doubled for the consumer.

Exactly. Thanks for pointing both these points out. Shit I totally missed

Jewelry is notoriously a much higher mark-up.

Yeah I've never bought jewelry before for myself so I didn't really consider like an MRG or a Black Bay to be jewelry until I thought about it in that girly thread we have. But yeah it's man jewelry so I don't know. That's a little embarrassing too to be honest, but it does make the markup more understandable.
 
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sadchild

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Zuck rocked a $300K watch in Las Vegas.

Four watch experts told Business Insider the watch was likely a yellow-gold Rolex Daytona Le Mans. Ng Yong Shen, a vice president at Re-Loved Luxury, a Dubai-based secondhand luxury retailer, said the watch had a resale value of up to $300,000.

In January, when he announced he was making Facebook hate again, he had a $900K watch on

In January, while announcing the end of his Meta's fact-checking partnerships in the US, Zuckerberg wore a Greubel Forsey Hand Made 1, which costs more than $900,000.

 

JHDK

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The Omega/Swatch is actually the coolest one out of the batch.

They are cool but those like crossovers are kind of played out. It's a really shitty Omega or a a slightly better than normal Swatch. I don't know if I was wearing that thing. I would just be like constantly thinking about how I need to save for the real moonwatch.

Of the ones on that list that are affordable the Timex q is cool. I really like the look of it and it's got good heritage. However, the crystal is plastic so that's really shitty for a watch that cost. Probably like $250 or something. You can get a $20 Casio with at least a mineral. Crystal.
 

JHDK

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I am so incredibly upset with myself and I'm a little pissed off at G-Shock as well but mostly mad at myself. I'm not posting any pics because I'm too upset with myself.

I broke at minimum $3500 Worth of G-Shock squares by being a fucking idiot.

They needed to charge. They're all fucking solar so I put them outside one day in the sun. In their case with the case open for 2 hours everything was fine. I checked all of them they weren't all fully charged cuz some of them take a real long time to charge. So the next day I did it again. I put them out there for 4 hours.

That's where I went wrong.

Usually if the screen gets too hot or cold it just shuts off and then it pops back when it gets back to normal but six of my squares did not pop back to normal. There are significant portions of the screen that no longer function.

I've been too upset to do anything about it but I do think with all but one I can just buy the module pop the back open of the watch I have and replace it with a new module. But of course by far the most expensive one is a monocoque. Which I know scotch you think is ridiculous for watches but whatever that's what they call it.

Anyway, I have no idea how to open that one so I'm going to have to pay somebody. I guess the good news is if I do that I can replace the module with a positive screen which I like better anyway, but that's putting lipstick on a pig right there.

This is really freaking upsetting. I can't believe I'm so dumb. I also can't believe G-Shocks can't survive the fucking Sun for 4 hours. Their fucking G-Shocks you're supposed to be able to do anything to them.

At least I didn't screw up my two MR-G Squares. Those are both are the most expensive and that would have hit me way harder.

This sucks. And I'm an idiot.
 
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JHDK

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I hate that feeling in the pt of my stomach when I've done something stupid like that.

After I brought the case in from charging I didn't even notice for about a week. Then once I noticed I kinda shut down and tried to put it out of my mind before saying anything to anyone or even really looking at them.

It's a dumb thing to collect but I like them and it took me a while to get all of these so it really freaking suck.

I'm a moron.
 

IdRatherBeSkiing

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When I was a 17 or 18, I was helping my parents have a garage sale (and by helping I mean I was drafted). One if the items being sold was my sisters old record player. It was high quality plastic. I thought I was outside and this was a great opportunity to play some music. This was in the days before boomboxes or walkmans so I set up my sisters record player on the driveway near the external plug. The driveway was (I suppose still is) on the south side of the house. I think you are seeing where I am going with this. I think what drew my attention was that the record started to skip a bit but basically the record and the player were basically melted in the sun.
 
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JHDK

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Somehow this happened to my left wrist.


It must have been from opening a unit door at work. 5 or so years ago I'd blame it on Athena but she hasn't been young enough to scratch the shit out of me for about that long so it can't be her fault.

Anyway, I have to wait for it to heal before I can wear a watch again because when I'm out in the heat it rubs against it and rubs it open and then it becomes really annoying and itchy and it overall sucks.

I'm still so incredibly upset about how I fucked up. I can't get over it so I'm just deciding not to think about it. Same thing that I do when I fuck up with Pam. You fucking ostrich it.... If you keep your head in the sand long enough, maybe the problem will go away.

So I've got it down to four watches that I wear. And I fucking hate that because I have like maybe 35 watches in cases in my bedroom (including Seiko's, micro brands and various Casios) that I just can't bring myself to even look at anymore. Even though only a few of the Squares are broken. I can't look at any of them cuz I just feel so fucking stupid.

These four I can wake up in the morning and look at without them ruining my day.


Sorry for the shitty pic but again..... those are the four I'm down to that I can look at and not get really anxious and think about suicide.... That's a joke obviously besides the anxious part.

The silver Square on the left is the one I wear day to day because it's my beater. It's the OG full metal Square from 2018 that cost like 500 bucks, but I just determined it's my beater because I have so many more metal Squares in that box in the bedroom that I can't even look at without seeing the ones I fucked up.

And then the other silver square and the black Square and the Tudor were all the same price basically or right around the same price. Those are the fanciest things I've ever fucking owned in my life in terms of shit you wear on your body.

Since I got the black square I wear the the silver titanium Sallaz polished square much more. Not day to day but to drive to Disney or whatever but I wear it much more more than the black MRG-B5000-1.

The black one is......I don't know. I like to keep that one special. The Tudor Black Bay 58 is my weekend watch. Once I threw it on the Horween leather it became so cool and fancy casual. I love it and I love wearing it.

So I have a beater, two incredibly fancies that I'll wear on a weekly basis and then the black Square that I'll only put on if I'm really feeling it.

Meanwhile, I fucked up the rest of my entire watch collection..... That's an exaggeration. I really fucked up like six of them but I don't care. I can't look at any of them....automatics or Casios anymore. I just can't look at them. When I even glance at the boxes when I'm on my way to bed each night I pretend like that didn't happen and then I just go to sleep.
 
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JHDK

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I fucked up so bad. It has basically put an end to my collection and the hobby. It's that fucking bad and this is something I loved so much. To make an analogy.....it's on par almost with something crazy like ending my love of manatees.
 
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