The price something sells for needs to make it worthwhile for all the material cost, labor, shipping, and overhead. And a low-volume item needs a much higher profit margin. If you sell a million of something, you can afford to have a 10-20% profit. But to justify something that sells in the hundreds, you probably want to double or triple the cost.So how much do you guys think a watch that retails for $4,000 costs to manufacturer?
Because I did some looking into it and it's actually kind of upsetting.
So for the high-end casios MRG Squares (The most expensive Squares currently on the market) according to Gemini, and Gemini gets lots of shit wrong so who knows how far off this is, but she said MRG B5000 probably cost around $450 to manufacture.
A Tudor Black Bay 58 according to Gemini likely costs around $600 to manufacture.
And both of those watches are the same price retail.
Now the Casio bracelet and bezel materials are fancier than the Tudor, but the Tudor materials are no slouch and of course their movement costs way more to manufacture and also to certify. However, the MRGs are made in much smaller batches.
Even still, I am guessing that cassio probably turns slightly more profit per unit than tutor on those specific models I'm talking about. And that makes sense because no one thinks about getting a Casio Square as their first luxury watch unless they are a complete obsessed idiot like I. You walk it to a jewelry store, you're never going to see an MRG unless you're in a very specific store, but you're likely to see Tudor right next to Rolex and Tag and Omega.
Anyway, it kind of bothered me that they both are relatively inexpensive to manufacture. I was assuming that they would be somewhere in the $1,000 range. But whatever, I am still incredibly happy with both and I would buy them both again.
I think Hectic would agree with me, that there's not much to making a Casio square, versus a fine Swiss mechanical timepiece. So I'd imagine the profit formula would be totally different.
